01
Performance Marketing
Why a lower CPL doesn’t automatically mean better marketing
Cost per lead is useful, but lead quality and downstream conversion determine whether acquisition is actually working.
Read more →Ideas / Analysis / Practice
Useful thinking for
digital growth.
Practical notes on acquisition, SEO, conversion and marketing measurement. This library will grow with Miintosh.
RealInsights
PracticalStrategies
Data-BackedAnalysis
GrowthFocused
02
SEO
Search volume is not the same as search intent
A smaller query from the right audience can be more valuable than a large keyword with weak commercial intent.
Read more →03
Conversion
What to check before increasing ad spend
Message match, speed, mobile experience and friction deserve attention before you simply send more traffic.
Read more →
Let’s Talk
Have a marketing question?
We’re always happy to share ideas and help you find the right approach for your business.